Missed Call Text Back Laws by State (2026): Quiet Hours, Consent and Opt-Out Rules

Short answer

A missed call text back is a reply to someone who just called you, and most texting laws target sales solicitations, so a plain reply is in a better position than a marketing text. It isn't automatically exempt, though. Federal rules ban telephone solicitations before 8 a.m. or after 9 p.m., and a STOP reply must be honored within 10 business days. Of the 9 states we verified, several have stricter hours (Pennsylvania: 9 a.m.–7 p.m. and no Sundays from mid-October 2026). Florida, Oregon, Washington's call law, Texas's hours law and Maryland's consent rule have explicit carve-outs for replies to a request or inquiry. Keep the first text conversational, include an opt-out and get written consent before any marketing.

By · Published · Last updated · 21 min read
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How this guide was made: Our guides are researched and drafted with the help of AI tools, then fact-checked against the linked sources before publishing. Editorial policy.

Missed call text back sends an automatic text to anyone whose call you didn't answer, usually within seconds (see how missed call text back works). Because the text is a reply to an inbound call, it's different from a marketing blast. But "different" isn't the same as "exempt," and a growing number of states now cover text messages in their telemarketing laws. This guide pulls together the rules that matter for this one use case, with a link to the source for every claim.

The short version

  • Federal quiet hours: no telephone solicitations before 8 a.m. or after 9 p.m. in the recipient's local time.
  • Opt-outs: people can revoke consent by any reasonable means. Replies like STOP, QUIT, END, REVOKE, OPT OUT, CANCEL and UNSUBSCRIBE always count, and you have up to 10 business days to honor them.
  • Marketing texts need written consent. Texts that advertise or telemarket, sent with an autodialer, need the recipient's prior express written consent under the FCC's rules.
  • The FCC's "one-to-one consent" rule is gone. A federal appeals court vacated it in January 2025, and the FCC formally removed it in 2025.
  • States are stricter in places. Of the 9 states we verified, 8 have quiet hours that start earlier or end earlier than the federal rule in at least one law. Several also cap solicitations at 3 per 24 hours.
  • Replies have some protection. Florida, Oregon, Washington's telephone-solicitation law, Texas's hours law and Maryland's consent rule have explicit carve-outs for responses to a request or inquiry. Pennsylvania's new definition dropped its old carve-out for calls made in response to an express request.
  • Keep the text-back a reply, not a pitch. No promotions, an easy opt-out and a separate written opt-in before any marketing.

Federal rules that apply in every state

The Telephone Consumer Protection Act (TCPA) and the FCC's rules at 47 CFR 64.1200 apply nationwide. The FCC's rules on telephone solicitations apply to texts sent to wireless numbers (§64.1200(e)).

Rule What it says Source
Quiet hours No telephone solicitation to a residential subscriber before 8 a.m. or after 9 p.m., local time at the called party's location. 47 CFR 64.1200(c)(1)
Autodialed or prerecorded calls and texts to cell phones Need the called party's prior express consent (or an emergency purpose). 47 CFR 64.1200(a)(1)
Autodialed marketing Calls and texts that include an advertisement or constitute telemarketing need prior express written consent. 47 CFR 64.1200(a)(2)
Revoking consent Any reasonable means. STOP, QUIT, END, REVOKE, OPT OUT, CANCEL and UNSUBSCRIBE are always valid, and other wording counts if a reasonable person would understand it as a request to stop. Honor it within 10 business days. 47 CFR 64.1200(a)(10)
Opt-out confirmation You may send one text confirming the opt-out. It's presumed fine if sent within 5 minutes, and it can't contain marketing. 47 CFR 64.1200(a)(12)
One-to-one consent The 2023 rule that consent must name a single seller was vacated by the 11th Circuit (Insurance Marketing Coalition v. FCC, January 24, 2025). The FCC removed it from its rules in 2025 (DA 25-621, effective August 29, 2025). FCC
Texts and the do-not-call private lawsuit In July 2026 the 7th Circuit held that text messages aren't "telephone calls" for the TCPA's private do-not-call claim (Steidinger v. Blackstone Medical Services, No. 25-2398). Other courts disagree, and the ruling doesn't touch state laws. 7th Cir. opinion

Two other things that aren't laws but still decide whether your texts get delivered: US carriers require A2P 10DLC registration (or toll-free verification) for business texting, and they expect opt-out language. Use our A2P 10DLC checker to draft a registration that matches your text-back use case, and see the HighLevel A2P 10DLC registration guide for the steps.

State-by-state table

Type a state name, filter the list, or click State, Quiet hours or Status to sort. Every verified row links to the statute or official agency page we read. To link straight to one state, add #in- and the state name to this page's address, for example #in-texas or #in-new-york.

State texting rules relevant to missed call text back (last verified October 9, 2026). Click a column heading to sort.
StateCovers texts?Quiet hours (recipient’s local time)Consent, limits and opt-outsCarve-out for replies or inquiriesSourcesStatus
AlabamaNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
AlaskaNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
ArizonaNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
ArkansasNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
CaliforniaNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
ColoradoNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
ConnecticutYes. The state Department of Consumer Protection says a “telemarketing sales call” includes texts and app messages.9 a.m.–8 p.m.
9 a.m.–8 p.m. local time (Department of Consumer Protection, January 2026).
Express written permission before a sales call or marketing text (Department of Consumer Protection, January 2026; Conn. Gen. Stat. §42-288a).Not verified by us. Check the exceptions in §42-288a.CT DCP: permission to call or text
CT DCP: when telemarketers can call
Conn. Gen. Stat. ch. 743m (§42-288a)
Verified Oct 9, 2026
DelawareNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
District of ColumbiaNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
FloridaYes. A “telephonic sales call” includes a text message (§501.059(1)(j)).8 a.m.–8 p.m.
8 a.m.–8 p.m. and no more than 3 calls in 24 hours on the same subject (§501.616(6)). That section covers “commercial telephone sellers” and says “phone calls”; it doesn’t mention texts.
Prior express written consent for unsolicited telephonic sales calls that use an automated system to select and dial numbers (§501.059(8)(a)). Before suing over texts, the recipient must reply STOP, and the sender has 15 days to stop (§501.059(10)(c)). $500 per violation or actual damages, up to triple if willful (§501.059(10)).A call isn’t “unsolicited” if it’s made in response to the express request of the person called, or to someone with a prior or existing business relationship (§501.059(1)(k)).Fla. Stat. §501.059
Fla. Stat. §501.616
Verified Oct 9, 2026
GeorgiaNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
HawaiiNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
IdahoNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
IllinoisNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
IndianaNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
IowaNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
KansasNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
KentuckyNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
LouisianaNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
MaineNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
MarylandYes. The consent rules cover solicitations “by telephone call, text message, or voicemail” (§14-4501(d)).8 a.m.–8 p.m.
No solicitations between 8 p.m. and 8 a.m., and no more than 3 in 24 hours on the same subject (§14-4502(c)).
Prior express written consent for solicitations that use an automated system to select or dial numbers, or a recorded message (§14-4502(a)(3)). $500 or actual damages, up to triple if willful or knowing (§14-4503).The consent rule doesn’t apply to “a single telephone solicitation made to a customer or client in response to an inquiry or request” (§14-4502(a)(1)(v)). The quiet-hours rule has no such carve-out.Md. Com. Law §14-4501
§14-4502
§14-4503
Verified Oct 9, 2026
MassachusettsNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
MichiganNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
MinnesotaNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
MississippiNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
MissouriNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
MontanaNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
NebraskaNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
NevadaNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
New HampshireNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
New JerseyNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
New MexicoNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
New YorkNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
North CarolinaNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
North DakotaNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
OhioNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
OklahomaYes. Oklahoma’s solicitation definitions name cellular text messages (§775A.2), and the Telephone Solicitation Act of 2022 has its own consent rule (§775C.3).8 a.m.–8 p.m.
8 a.m.–8 p.m. and no more than 3 calls in 24 hours on the same subject (§775C.4). The section says “phone calls.”
Prior express written consent for commercial telephonic sales calls that use an automated dialing system or a recorded message (§775C.3).Not verified by us. Read the definitions in §775C.2 before relying on an exception.15 O.S. §775C.4
15 O.S. §775C.3
15 O.S. §775A.2
Telephone Solicitation Act of 2022 (official statutes)
Verified Oct 9, 2026
OregonYes. A “telephone solicitation” includes a text message (ORS 646.561, amended by HB 3865 in 2025).8 a.m.–8 p.m.
8 a.m.–8 p.m., and no more than 3 solicitations in 24 hours unless you have an established business relationship, meaning a transaction in the last 18 months (ORS 646.563).
You may rely on a mobile number’s area code to decide whether the person is in Oregon (ORS 646.563(2)).Not a telephone solicitation: “a call or text message that responds directly to a message received from a party” (ORS 646.561(4)(b)(D)). The law doesn’t say whether a missed call counts as a “message.”ORS 646.561 and 646.563
Oregon HB 3865 (2025 ch. 580)
Verified Oct 9, 2026
PennsylvaniaYes, from mid-October 2026. Act 47 of 2026 (SB 992), enacted July 20, 2026 and effective 90 days later (around October 18–19), adds text messages, voicemail and ringless voicemail to “telephone solicitation.”9 a.m.–7 p.m.; none on Sundays or holidays (from mid-Oct. 2026)
No solicitations on Sundays or legal holidays, or before 9 a.m. or after 7 p.m. (SB 992 as passed).
Recipients can opt out by replying STOP, QUIT, END, REVOKE, OPT OUT, CANCEL or UNSUBSCRIBE. Telemarketers must register with the Attorney General unless an exemption applies.Not a telephone solicitation if sent with prior express written consent, about an existing debt or contract, or to someone with an established business relationship in the past 12 months. The old exclusion for calls made “in response to an express request” isn’t in the new definition.Pennsylvania Act 47 of 2026 (P.L. 532)
SB 992 text as passed (PN 1649)
Verified Oct 9, 2026
Rhode IslandNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
South CarolinaNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
South DakotaNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
TennesseeNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
TexasYes, for Chapter 302 (registration of telephone sellers): since September 1, 2025, a “telephone solicitation” includes a text or graphic message or image sent to induce a purchase (SB 140). Chapter 302 has its own exemptions.9 a.m.–9 p.m.; Sun. noon–9 p.m. (calls)
9 a.m.–9 p.m. Monday–Saturday and noon–9 p.m. Sunday (§301.051). SB 140 didn’t change Chapter 301, which speaks of a “consumer telephone call,” so whether these hours reach texts is unclear.
SB 140 also made violations of Chapters 304 and 305 enforceable through the Deceptive Trade Practices Act, including private lawsuits.§301.051 doesn’t apply to a call made in response to the consumer’s express request, or to a consumer with a prior or existing business relationship.Texas SB 140 (2025), enrolled
Tex. Bus. & Com. Code §301.051
Verified Oct 9, 2026
UtahNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
VermontNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
VirginiaYes. A “telephone solicitation” includes a text message to a Virginia area code or to a Virginia resident (§59.1-510, as amended in 2025).8 a.m.–9 p.m.
8 a.m.–9 p.m., unless the person gave you prior consent (§59.1-511).
A text opt-out by replying “STOP” or “UNSUBSCRIBE” must be honored for at least 10 years (§59.1-514(A)).For the opt-out and do-not-call section, a solicitation excludes contacts with an established business relationship, which includes the person’s inquiry about your goods or services in the previous 3 months (§59.1-510, §59.1-514(D)). That carve-out doesn’t apply to the hours rule.Va. Code §59.1-510
§59.1-511
§59.1-514
2025 Va. Acts ch. 626 (SB 1339)
Verified Oct 9, 2026
WashingtonYes. No commercial text messages to a Washington resident’s phone (RCW 19.190.060) unless the recipient “clearly and affirmatively consented in advance” (RCW 19.190.070). “Commercial” means sent to promote goods or services for sale or lease (RCW 19.190.010).8 a.m.–8 p.m. (calls)
8 a.m.–8 p.m. for telephone solicitors (RCW 80.36.390(8)). That law defines a “telephone call” as one using a live person, artificial voice or recorded message, so it may not reach texts.
Advance, affirmative consent for commercial texts. A 2025 state appeals decision read “commercial” broadly (recruiting texts counted), and review was sought in the state Supreme Court.RCW 80.36.390 excludes calls made in response to a request or inquiry by the called party. The text-message law has no inquiry carve-out: what matters is whether the text promotes goods or services.RCW 19.190.060
RCW 19.190.070
RCW 19.190.010
RCW 80.36.390
Arnold & Porter on Aaland v. CRST (Oct 2025)
Verified Oct 9, 2026
West VirginiaNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
WisconsinNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check
WyomingNot verifiedFederal 8 a.m.–9 p.m. applies; state rule not verified———No specific state law found in our review / check

How to read the table. "Verified" means we read the statute (or, for Connecticut, the state consumer protection agency's official guidance) on October 9, 2026, and summarized only what it says. "No specific state law found in our review / check" means we didn't verify a texting-specific rule for that state. It doesn't mean the state has no law. Many states have general telephone solicitation, do-not-call or consumer protection laws that may reach texts. The federal rules above apply everywhere.

How missed call text back differs from marketing texts

Most of the laws above regulate solicitations: calls or texts sent to sell something. A missed call text back is triggered by the customer's own call and usually says "Sorry we missed you, how can we help?" Several statutes treat that kind of response differently:

  • Florida: a call isn't "unsolicited" if it's made in response to the express request of the person called (§501.059(1)(k)).
  • Oregon: "a call or text message that responds directly to a message received from a party" isn't a telephone solicitation (ORS 646.561).
  • Washington: the telephone-solicitation hours law excludes calls made in response to a request or inquiry by the called party (RCW 80.36.390). The separate commercial-text law (CEMA) has no such carve-out.
  • Texas: the hours law doesn't apply to a call made in response to the consumer's express request (§301.051).
  • Maryland: the consent rule doesn't apply to a single solicitation made in response to an inquiry or request, but the quiet hours still do (§14-4502).
  • Virginia: an inquiry in the previous 3 months creates an "established business relationship" for the opt-out and do-not-call section only (§59.1-510).

The difference disappears when the text-back starts selling: a coupon, a "book this week and save" line, a review request, or the caller being added to a drip campaign. At that point you're likely sending marketing texts, and the written-consent, quiet-hours and frequency rules come back into play. Our missed call text generator writes replies with no promotions for that reason.

What's still uncertain

  • Does a missed call count as a "request," "inquiry" or "message"? The carve-outs above use those words, and none of the statutes we read says whether an unanswered call with no voicemail qualifies. A caller who left a voicemail asking for a callback is a clearer case.
  • Do quiet hours apply to an instant reply at 11 p.m.? Most quiet-hours rules apply to solicitations, so a pure reply may fall outside them. But Maryland's hours rule has no inquiry carve-out, and Pennsylvania's new definition dropped its old exception for calls made in response to an express request. If someone calls at night, sending an immediate reply and holding any follow-up until morning is the cautious approach.
  • Do "call" laws cover texts? Florida's 3-calls-per-24-hours rule, Oklahoma's hours rule and Texas's Chapter 301 hours rule speak of phone calls. Florida and Texas both define texts as covered in other sections, so courts may read them together. We haven't found a decision on this.
  • Is an automatic text-back sent with an "autodialer"? The Supreme Court narrowed the federal definition in Facebook v. Duguid (2021), but some state laws use their own, broader definitions of automated systems.
  • How broad is "commercial"? A 2025 Washington appeals decision read the commercial-text law broadly, and review was sought in the state Supreme Court (Arnold & Porter).
  • Texts and federal do-not-call claims. Federal appeals courts are split after the 7th Circuit's 2026 Steidinger decision.

A cautious setup for missed call text back

  1. Make the first text a reply, not an offer. Name the business, say you missed the call and ask how you can help. No discounts, promotions or links to sales pages.
  2. Include opt-out wording, at least in the first text, and stop texting anyone who replies STOP or anything similar. Treat Spanish replies such as BAJA, ALTO or CANCELAR as opt-outs too (see our Spanish missed call text templates).
  3. Limit follow-ups. One reminder if there's no answer is plenty. Florida, Oklahoma and Maryland cap solicitations at 3 per 24 hours on the same subject, and Oregon caps them at 3 per 24 hours.
  4. Schedule anything non-urgent inside the narrowest window. Across the states we verified, Monday to Saturday, 9 a.m. to 7 p.m. in the recipient's time zone fits every hours rule. Pennsylvania bans Sunday and holiday solicitations from mid-October 2026.
  5. Use the area code for time zones. Oregon's law lets you rely on a mobile number's area code. People move, so it's a rule of thumb elsewhere.
  6. Get separate written consent before marketing. A web form or keyword opt-in with clear wording, kept on file.
  7. Keep records. Your call log showing the inbound call just before the text is your best evidence that it was a reply.
  8. Register your number for A2P 10DLC and describe the use case honestly (checker).

Still choosing a tool? Our comparison of missed call text back apps shows who each app texts and how often, which matters for the follow-up limits above. Terms like quiet hours, mini-TCPA laws and opt-out keywords are defined in our glossary.

Set up missed call text back in HighLevel

HighLevel's phone system can send an automatic reply to missed calls, track opt-outs and keep the call log next to each conversation. Compare its plans on the official site.

See HighLevel plansPaid link: Peace Call earns a commission if you buy through it, at no extra cost to you. Check HighLevel’s current pricing and terms before you sign up.

FAQ

Is missed call text back legal in the US? In general, yes. It's widely used, and it's a reply to someone who just called you, which most texting laws treat differently from unsolicited marketing. It isn't automatically exempt everywhere, though: keep the message conversational, include an opt-out, register your number for A2P 10DLC and get written consent before sending any marketing. For your specific situation, ask a TCPA lawyer.

What hours can a business send text messages? The federal rule bars telephone solicitations before 8 a.m. or after 9 p.m. in the recipient's local time. Some states are stricter: Florida, Oklahoma, Maryland and Oregon use 8 a.m.–8 p.m., Connecticut 9 a.m.–8 p.m., and Pennsylvania 9 a.m.–7 p.m. with no Sundays or legal holidays from mid-October 2026. These rules target solicitations, so whether they apply to an instant reply to a missed call isn't settled.

Do I need written consent to text someone who just called me? Prior express written consent is required for autodialed marketing texts. A reply that only responds to the call and doesn't sell anything is in a different position, and several states have carve-outs for responses to an inquiry or request. Washington's commercial-text law requires advance consent for any text that promotes goods or services, so keep the reply free of promotions.

Does every text need "Reply STOP to opt out"? The FCC rules say STOP and similar words always revoke consent, but they don't require that exact sentence in every text. Carriers and the CTIA expect clear opt-out instructions, especially in the first message, and Virginia's law names STOP and UNSUBSCRIBE replies. Including it in the first text-back is the safe default.

Is the FCC one-to-one consent rule in effect in 2026? No. The 11th Circuit vacated it on January 24, 2025, and the FCC removed it from its rules effective August 29, 2025.

Which states have the strictest texting laws? Of the states we verified, Pennsylvania has the narrowest hours from mid-October 2026, Washington requires advance consent for any commercial text, and Florida and Maryland allow private lawsuits with damages of $500 per violation, up to triple for willful violations. We didn't verify every state, so check your own.

Sources

All checked October 9, 2026.

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About Peace Call. Peace Call is an independent research publisher based in Japan. Guides here are researched from vendors’ official documentation and pricing pages and from primary sources such as regulators, every claim is linked to its source, and guides are updated when those sources change. We do not claim hands-on client results, and we never publish made-up testimonials or statistics. Spot something out of date? Email hello@getpeacecall.com.