GoHighLevel vs. Thryv (2026): Two Different Ways to Buy Marketing Software

Thryv and HighLevel both say they help small businesses win and keep customers, but they sell it differently. Thryv sells packaged software with optional done-for-you services (listings, ads, SEO, social posts). HighLevel (GoHighLevel) sells a configurable platform you build on.

Disclosure: Peace Call is a HighLevel affiliate and may earn a commission on HighLevel links at no extra cost to you. We have not used a paid Thryv account, so everything about Thryv below comes from Thryv's own public pages, checked October 11, 2026; we flag where it can't be verified and recommend you confirm current prices with each company.

How much does each cost?

Sources: Thryv pricing, Thryv Business Center, Thryv Marketing Center, HighLevel pricing. Thryv's pages say terms and pricing are subject to change, and its event rate applies to new customers only. Thryv's Marketing Center page lists $255 a month as the normal price of Plus.

HighLevel's usage bill is explained in our pricing breakdown. We could not find all of Thryv's per-message or per-minute costs on its public pages, so ask before you assume everything is in the monthly fee.

What does each include?

Thryv Business Center lists a CRM, calendar and appointments, a client portal, estimates and invoices, document storage, payment processing, a reporting center and email marketing messages. Thryv Marketing Center is about visibility: listings management, review management with AI review response, social media management, call tracking and competitor tracking (Thryv Products at a glance). Boosts and other services are done-for-you marketing delivered by Thryv, priced by market and goals.

HighLevel includes a CRM, phone system, SMS and email, calendars, workflows, funnels and websites, reputation tools, payments and AI agents on every plan. See the review.

Which is better for missed calls and follow-up?

HighLevel's help center documents a native missed call text back setting, a workflow version, call routing and Voice AI backup. Thryv's public product pages list a centralized inbox, appointment reminders, and an offline call tracker, but we did not find a documented missed-call text back feature in the pages we checked. Ask Thryv directly if that matters to you.

Where Thryv is stronger: estimates and invoices, payment processing and listings or reviews are first-class; you can also buy marketing done for you instead of building it yourself.

Where HighLevel is stronger: published phone, text and AI building blocks, unlimited contacts and users, and a lower entry price, if you are willing to configure it.

Which should you pick?

• You want to hand marketing to a vendor and need invoicing and listings: look at Thryv, and read the commitment and onboarding terms first.
• You want automation you control for calls, texts and follow-up: HighLevel, starting with one narrow job. Use the plan quiz and the setup guide.
• You already run job software: compare HighLevel vs. Jobber or vs. Housecall Pro; the two often work side by side.

FAQ

Is Thryv cheaper than GoHighLevel? Entry prices are close ($99 vs. $97 a month). Thryv's packages add onboarding fees and, for Marketing Center, a six-month commitment; HighLevel adds usage fees. Compare your own volume.

Does Thryv have a contract? Thryv's Marketing Center page lists a six-month commitment for its event rate. Confirm the terms for any package before signing.

Does Thryv have missed call text back? We did not find it documented on the public pages we checked. Ask Thryv.

Do you earn money if I sign up? Yes, we may earn a commission on HighLevel through our affiliate link at no extra cost to you. We don't offer our own bonuses or discounts, and we earn nothing from Thryv.

Sources (checked October 11, 2026)